Yes, the NBA is back, and unfortunately that means the Miami Heat return along with. Even worse, they are NBA "champions" (note the quotation marks) so prepare for a whole new level of media lauding. But cheer up, because perhaps the best part of season is also back: Blake Griffin KIA Optima commercials. Blake and UVO, the voice activated info-tainment system are here with a whole new lineup of hilariously clever commercials, putting every other "funny commercial" to shame. Last year, KIA began to place Blake in a series of random situations to promote the new model of the KIA Optima, and the world fell in love. Blake presented himself as genuinely funny, a little weird looking, and charming. The superior writing helped to establish a series which I deemed to be the best commercials of last year.
And now they are back. The hair, the cheap looking jumpsuit with the 1970's trim, and the awkward silences are back. We begin the season with two commercials, where we get a glimpse into the origins of the legend himself. Blake takes a break from yamming on top of grown man - sized NBA players to travel back in time and give some valuable advice to a child in need - himself.
1995, and they captured the year perfectly with Montell Jordan's timeless classic "This Is How We Do It". Yes. I would have told young Blake to start seeing a barber early, as well. You know, just to get into a routine. It's called preparing for the future. I'm assuming Blake's freakish jumping ability is what got him up on that rim, even at an early age; but he's got to prepare a better exit strategy.
I couldn't have said it better myself. If only I had a future-me to warn me about the ills of jean shorts that early. But I had to find out...the hard way. This 1997 slice of time is the funnier of the two KIA offerings. Everyone is brilliant here: the interaction between the two Blakes, and even the expression on the face of the other kid. I've heard that he is supposed to be Blake's friend from Oklahoma Christian School, Wilson Holloway. Holloway played football briefly at Tulsa, before succumbing to Hodgkins Lymphoma and passing away. I imagine their was a painful element in staging this fictitious scene with real life pieces, but Blake is just awesome here.
Blake really is beginning to master the art of manipulating his face to establish a comedic moment. In many of these commercials, the laughter rarely comes from what is said, but rather what his does with his face and body. I am eagerly looking forward to more time-traveling from the Blakester. If I have to endure a season of LeBron James junk-riding and over-coverage of the Miami Heat, then i'm gonna need a lot more KIA commercials. Keep em coming, UVO...play funk.
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